How to Promote your Book with your Publishers Help
Gina Cianfarani, CP
When you publish a physical book in any format ebook or paperback you may be under the impression that your publisher is going to devote a large amount of money and time in promoting your book to the world. This is not usually the case, unless you are the next JK Rowling or Nicholas Sparks. Your publisher may spend a nominal amount on promoting your book depending on the size of the ebook or print run, but the days of big marketing drives by publishing houses are over.
A good way of promoting your new book and yourself is an author blog tours, interviews on line and in local newspapers, including internet radio and live chats. Unless you are an established author with a large fan base your publisher will probably not finance an author tour for you, especially if you are a new author.
They may however organize one for you if you foot the bill for costs while on the tour. If you owe yourself a holiday and want to see a bit of the country you might enjoy the tour. Meeting gushing fans who have read your work is a massive ego boost and of course motivates you to write your next novel with XoXo Publishing. Some of your on-road costs will be tax-deductible as business expenses.
Another type of book tour that hardly costs a dime and could really help you sell ebooks and paperbacks is a virtual book tour. Ask us or your publisher to help you coordinate a blog hop, live chat or virtual tour. Another way to do these type of promotions is to hire an on line publicity service. They will help you setup and start touring, blogging and even help you with your website or blog.
They will need to locate popular blogs that share a similar theme to your book, this is also known as selective promotions. So if you have written a romance novel then find popular romance fiction blogs or forums and set up a live podcast Q&A with romance fans.
This could have ongoing benefits as the blog owner will usually let you write a blog article advertising your book and upcoming visit, this will remain as a permanent advertisement and a strong link to your blog and the direct sales to your XOXO ebooks stores selling your books.
Another method that is becoming increasingly popular is cross promoting your book with other authors who write in a similar genre. Authors are collaborating with their publisher and taking up many on line free and paid promotional offers. This type of on line co op promotions has opened up an infinite border for authors to get their name and books out to millions of potential readers that were not at one time reachable.
It is your job to seek out best selling, savvy authors in your genre who run their own popular blogs, best selling authors may be getting from hundreds to thousands of visits a day to their blogs from eager readers, and you can tap into their world if you approach them the right way.
First of all read one of their books and review it on your blog, you don’t have to be overly gushing in your praise, nor overly critical, then you can contact them through their blog about your review and how much a fan you are.
Now that you have flattered them by reviewing their book and they have had a good curious look around your blog and learnt about your book it is time to establish a friendship with them. One way to do this too is by communicating via social networking sites.
As writers, we are solitary creatures by nature when other writers with similar interests reach out to them they often welcome the gesture. By chatting and commenting on their blogs social networking sites for a while you will establish a rapport and be able to leave links in your comment box back to your blog.
If you do this with 4-5 popular authors at the same time after a few weeks you can broach the subject of a review and promotion of your book on their website. You will be surprised at the generally positive reaction you will get.
In this digital age as an author you are not reliant on your all powerful publisher to launch or sink your career anymore. The internet has leveled the playing field for self promotion and marketing and a little creativity, which you should have in bucket loads can create a flood of sales. The choice is really yours. As publisher we know who, what and where to lead you, but it’s your choice to jump in the opportunity offered.